The article tells how Matt Bolton was named the ‘Best Dadpreneur’ at the Mumpreneur Awards 2013, two months after he set up the company Crawlerz which you can find at www.crawlerz.co.uk.
Matt apparently spotted that his children were finding it difficult to move on laminate flooring. It appears to me that Matt has essentially put the grippy dots you get on the bottom of some socks and gloves onto a baby grow.
A few points I want to bring to your attention are;
- Good use of the observation and combination production approach. Observation – see the child in trouble on slippery floor. Combination – combine existing sock anti slip feature with existing baby grow. Equals new product.
- Dots would probably looked too ‘functional’ on a baby grow, so the dots became a paw shape and hence a feature. This is a design lesson, if you can’t hide a difference make it stand out, make it a feature.
- Differentiating an existing product (the babygrow) to suit a new environment, the modern home with laminate flooring.
- Addressing the needs of a niche market, you don’t have this problem if you have carpet on the floor.
Which of those points could you use to produce a new idea in your business.
- Make something you have been trying to hide into a feature?
- Develop your product or service to suit a new environment or a niche market?